News
相关资讯
2015
News on the surface, in order to seize the current animation industry development of new changes, new trends, the Ministry of culture to comply with industry development and business needs, careful research and analysis, strengthen cooperation in the sector, introduced 5 measures to further promote the development of animation industry.
One is to actively guide the creation oriented. Xi Jinping, general secretary of the speech in the literary forum, play a good animation unique charm and communication advantages, to meet the people's spiritual and cultural life needs, and encourage and support the animation industry to create more animation language to speak good Chinese story, dissemination of contemporary Chinese values, the Chinese cultural spirit, ideological, artistic, ornamental organic unity of outstanding animation works. This year has been carried out to promote the socialist core values of animation support program, the country's animation companies to declare enthusiastically, the Ministry of culture will continue to support the promotion and promotion.
The two is to promote the animation industry quality upgrade. Animation brand building and protection plan, encourage the creation of animation quality, support a number of key animation enterprises, to develop high-end composite talent, explore domestic and international two markets, brand as the core to promote the animation industry chain and full age development, to promote the animation industry transformation and upgrading, support in the animation field to carry out all the creation, the congregation, the congregation raised, expand the animation industry investment and financing channels, and promote innovation in animation industry.
Three is actively stimulating cultural consumption. To animation exhibition and animation + Internet as the starting point, animation exhibition included in the scope of support, support a number of stimulating consumption effect is good, the masses to participate in a high degree of animation exhibition activities, support the formation of the animation exhibition alliance, promote the animation exhibition resources in the range of optimal allocation and flow; animation enterprises and new media for docking, expanding cartoon network, mobile terminal, bus subway television dissemination and consumption channels, expand animation products, social communication and consumption; animation and promoting cultural and creative products combination, through the animation for cultural heritage "live it up" move up, into the lives of the people.
Four is to promote animation and technology combined. Implementation of digital content animation game innovation driven plan to promote the integration of animation and related industries, and promote the development of network information, virtual simulation and other technology and animation design and production, upgrade mobile phone (mobile terminal) animation standards and widely used to encourage animation technology innovation, product innovation, market innovation, business innovation. Promote the animation and creative and technology in the design, manufacturing, commerce, tourism, exhibition and other entities in the field of economic integration and integration of the application and integration of development, enhance the cultural content and creative level of related industries.
Five is to continue to promote Chinese animation, go out". Firmly grasp the opportunities of the "along the way", the organization of animation enterprises to create production "along the way" theme products, improve the international level of expression. Actively carry out overseas Chinese animation promotion activities, to help the animation business in the area along the country to expand the market. Actively participate in the International Telecommunication Union professional meeting, for the Chinese original mobile phone animation standards rose to international standards, to promote the internationalization of Chinese mobile animation standards.
Societe Generale Securities believes that in the context of consumer upgrades, technological progress, the media of the Internet industry is difficult to reverse the trend of long-term growth. Recent IPO restart or to bring a certain short-term pressure on the plate, but continued to enhance the risk appetite in the market, superimposed plate valuation and continuous extension of the valuation of mergers and acquisitions may, the media sector is expected to continue. Continue to focus on the second half of the pan entertainment, digital marketing and education sector investment opportunities.
One is to actively guide the creation oriented. Xi Jinping, general secretary of the speech in the literary forum, play a good animation unique charm and communication advantages, to meet the people's spiritual and cultural life needs, and encourage and support the animation industry to create more animation language to speak good Chinese story, dissemination of contemporary Chinese values, the Chinese cultural spirit, ideological, artistic, ornamental organic unity of outstanding animation works. This year has been carried out to promote the socialist core values of animation support program, the country's animation companies to declare enthusiastically, the Ministry of culture will continue to support the promotion and promotion.
The two is to promote the animation industry quality upgrade. Animation brand building and protection plan, encourage the creation of animation quality, support a number of key animation enterprises, to develop high-end composite talent, explore domestic and international two markets, brand as the core to promote the animation industry chain and full age development, to promote the animation industry transformation and upgrading, support in the animation field to carry out all the creation, the congregation, the congregation raised, expand the animation industry investment and financing channels, and promote innovation in animation industry.
Three is actively stimulating cultural consumption. To animation exhibition and animation + Internet as the starting point, animation exhibition included in the scope of support, support a number of stimulating consumption effect is good, the masses to participate in a high degree of animation exhibition activities, support the formation of the animation exhibition alliance, promote the animation exhibition resources in the range of optimal allocation and flow; animation enterprises and new media for docking, expanding cartoon network, mobile terminal, bus subway television dissemination and consumption channels, expand animation products, social communication and consumption; animation and promoting cultural and creative products combination, through the animation for cultural heritage "live it up" move up, into the lives of the people.
Four is to promote animation and technology combined. Implementation of digital content animation game innovation driven plan to promote the integration of animation and related industries, and promote the development of network information, virtual simulation and other technology and animation design and production, upgrade mobile phone (mobile terminal) animation standards and widely used to encourage animation technology innovation, product innovation, market innovation, business innovation. Promote the animation and creative and technology in the design, manufacturing, commerce, tourism, exhibition and other entities in the field of economic integration and integration of the application and integration of development, enhance the cultural content and creative level of related industries.
Five is to continue to promote Chinese animation, go out". Firmly grasp the opportunities of the "along the way", the organization of animation enterprises to create production "along the way" theme products, improve the international level of expression. Actively carry out overseas Chinese animation promotion activities, to help the animation business in the area along the country to expand the market. Actively participate in the International Telecommunication Union professional meeting, for the Chinese original mobile phone animation standards rose to international standards, to promote the internationalization of Chinese mobile animation standards.
Societe Generale Securities believes that in the context of consumer upgrades, technological progress, the media of the Internet industry is difficult to reverse the trend of long-term growth. Recent IPO restart or to bring a certain short-term pressure on the plate, but continued to enhance the risk appetite in the market, superimposed plate valuation and continuous extension of the valuation of mergers and acquisitions may, the media sector is expected to continue. Continue to focus on the second half of the pan entertainment, digital marketing and education sector investment opportunities.